Big Apple Helping Fitness Fanatics Take a Bite Out of Healthier Livingby Michele Cheplic | More from this Blogger 09 Oct 2008 07:59 PM If you travel around New York City via the subway you may have been pleasantly surprised to see expletive-free reading material posted in select cars this week. The new additions come courtesy of the city Health Department and while they may not make you as sick as the graffiti they help cover up, the posters still have some riders clutching their stomachs. After reading that your burrito lunch (complete with sour cream and guacamole) contained more than half the calories you should eat in a day, you should be feeling ill. The informative posters that now hang in about 1,000 New York City subway cars are part of a 3-month long ad campaign designed to build on the city's new regulation requiring fast food restaurants post calorie counts on their menus. The city says the posters are intended to promote healthy eating and the need to participate in regular exercise to burn off the 2,000 calories a day that most adults should limit themselves to. So instead of burying your head in the Times or Daily News you can scan the new posters and see that the giant apple bran muffin you ate for breakfast contained 470 calories and you'll have to spend about 50 minutes on the treadmill (walking at about 3.3 miles per hour) to burn it off. Likewise, you can do the math in regards to workout times after learning that the chicken burrito you threw back at lunch contained a whopping 1,170 calories. City officials say they are anxious to see what type of feedback the new posters generate. Health experts say they're betting people will eat fewer calories once they discover how long it will take them to burn off that chocolate donut or extra cookie. The new posters are currently in 20 percent of city subway cars, but if the campaign is embraced by riders city leaders say they plan to add more in the future. What do you think about the new posters? Michele Cheplic writes about red-hot celebrities in POP CULTURE, fiery topics in PARENTS, sizzling recipes in FOOD, calorie burning exercises in FITNESS, and hot new kid-friendly crafts in FUN. Check out all of her articles here. Related Articles: Pledging to Exercise More When you Pig Out Something is Better than Nothing New Government Study Says You Aren't Exercising Enough Creating a Challenging Workout Routine Exercising on the Road: No Excuses Why You Want to Build Muscle as You Age Creating a Fitness Routine that Works for You Taking Advantage of Fall's Cool Weather Ways to Integrate Exercise into Your Life Back-to-School = Back to Regular Workouts Getting Fit Before the First Flake Falls Learn more about Michele Cheplic  Michele Cheplic was born and raised in Hilo, Hawaii, but now lives in Wisconsin. Michele graduated from the University of Wisconsin-Madison with a degree in Journalism. Relevantfitness tags ideas | family | Kids | weight loss | relationships | Food | children | pregnancy | parenting | holidays User Comments No comments on this article yet. Be the first to comment! Community Tags calorie count, exercise, fitness, healthy eating, new york city Discuss this article
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