L is for Ladies

Ladies fitness is its own multimillion dollar fitness industry – after all, women comprise more than 50% of the population and women tend to be more aware of the differences in their bodies than men do. That being said, it should hardly be surprising that there are a lot of ladies only fitness centers that target this demographic with specialized exercises and exercise programs. Curves for Women Chief among these fitness centers is Curves for Women. I reviewed the Curves experience in January of 2006 when I was first starting out here in the fitness blog. Curves for Women offers … Continue reading

Are You a Spoon?

Wondering what a spoon is outside of an eating utensil or a very a snuggly position with your spouse? Well, wonder no longer. A spoon is a body shape that means you carry excess weight on your hips, thighs and behind the knees. My legs are somewhat spoon like, even when I am at my peak weight; my legs are larger than my upper body would indicate. Spoon Doesn’t Equal Overweight Before you get the wrong idea, just because your lower body is larger than your upper body, don’t believe that this is an indicator of being overweight. I felt … Continue reading

Body Type Workouts – the Mesomorph

I told you we’d talk more about how your body type can influence your workout choices and in this case, we’re talking about the Mesomorph. So what exactly is a mesomorph? The mesomorph is built very athletically. A mesomorph can build muscle quickly and easily. They have a well-defined chest and shoulders that are typically larger and broader than your waistline. The hips are usually the same width as your shoulders and your trunk and lower body are well defined. Most people look at Mesomorphs with envy because they seem to be built for workouts, workout clothes and more. Most … Continue reading

What’s Your Body Type?

Do you know what your body type is? We use a lot of different descriptions for body types and they are all usually food related – not entirely sure why that is, but here are the more typical descriptions that we use: Pear Apple Carrot Stick None of these descriptions are particularly attractive and few of us grow up dreaming of the romantic, pear shaped prince or the stick figure princess. The body is can be described many ways whether we are referring to the geometry of them as pyramids, cylinders, cones or rulers or they can be referred to … Continue reading

The Fitness Week in Review, October 14-20

Good morning and Happy Saturday to you. We covered a lot of ground this week in the Fitness blog and whether we were talking about workout programs and trends or losing weight at your desk, we’ve been tackling a lot of topics. The temperatures are continuing to drop and several areas saw their first snow this week, so look forward to some snow based sports information and working out in frigid conditions. Sunday, October 15 In Budokon or Pogo Bootcamp? What’s around the next creative corner? We talked about all the changes in the fitness industry that are taking place … Continue reading

One Size Does Not Fit All (Part Deux)

Back in March, I talked about the fact that One Size Does Not Fit All. At that time, there was a report by the “U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior.” The market research publisher Packaged Facts and looked at trends and consumer behavior in six different regions in the United States. It summed up what many consumers already knew: having a great ad campaign is not enough because consumers want their regional and personal preferences addressed. Thanks to this report, more and more manufacturers were becoming hesitant about utilizing one size fits all campaigns. In the World of … Continue reading